The Women's Tennis Association (WTA) will honor four decades of growth and achievements throughout 2013 with a season-long integrated marketing campaign named 40 LOVE, which was launched on Wednesday 6th March at the BNP Paribas Open in Indian Wells.
As part of the celebrations a special logo was been launched and there will be a one-time gathering of former world No.1s in London later this year.
"The WTA has a storied history that is both inspirational and empowering," said Stacey Allaster, chairman and CEO of the WTA. "Billie Jean King's vision has become a reality, and 40 LOVE is a celebration of the world's No. 1 sport for women."
Here is a video from WTA's youtube channel launching the 40 LOVE campaign.
Showcasing the pioneers of the game and the current stars that all contributed to the ongoing success of women's professional tennis, 40 LOVE is an international marketing campaign that utilizes multiple platforms, with a focus on increased fan engagement around the world. Leveraging the WTA's 54 tournaments in 33 countries and the game's global icons, the WTA will honor historic milestones, headlined by a celebration of women's tennis and the champions of the WTA at an event that will include the gathering of former World No.1s in London.
The WTA also launched a new, special anniversary 40 LOVE logo to celebrate four spectacular decades of women's tennis. This new mark is an extension of the current WTA logo, a distinctive and modern reminder of the captivating athleticism and excitement that has driven the international popularity and growth of women's professional tennis and placed it firmly at the nexus of sport and entertainment. The 40 LOVE brand mark will be fully integrated throughout the WTA and women's tennis, including through on-court net signage, in television graphics, print materials, tournament branding, advertising, promotion, and digital and social media throughout the 40th Anniversary season.
Sharapova launching the WTA 40 Love campaign celebrating WTAs 40 years success
Pic courtesy: Sharapova's facebook page
As part of the celebrations a special logo was been launched and there will be a one-time gathering of former world No.1s in London later this year.
"The WTA has a storied history that is both inspirational and empowering," said Stacey Allaster, chairman and CEO of the WTA. "Billie Jean King's vision has become a reality, and 40 LOVE is a celebration of the world's No. 1 sport for women."
Here is a video from WTA's youtube channel launching the 40 LOVE campaign.
Showcasing the pioneers of the game and the current stars that all contributed to the ongoing success of women's professional tennis, 40 LOVE is an international marketing campaign that utilizes multiple platforms, with a focus on increased fan engagement around the world. Leveraging the WTA's 54 tournaments in 33 countries and the game's global icons, the WTA will honor historic milestones, headlined by a celebration of women's tennis and the champions of the WTA at an event that will include the gathering of former World No.1s in London.
Maria Sharapova showcases 40 LOVE logo
Pic courtesy: Sharapova's facebook page
Russia's Maria Sharapova shoots for WTA 40 Love Campaign
Pic courtesy: Sharapova's facebook page
Tennis star Sharapova launches WTA 40 Love Campaign logo
Pic courtesy: Sharapova's facebook page
Fans can follow 40 LOVE throughout 2013 at wtatennis.com, facebook.com/wta and twitter.com/wta.
"It's the 40th anniversary of the WTA this year and I am helping them launch a cool new campaign called 40 Love. Here are some fun images we shot yesterday to celebrate," said Sharapova via her Facebook fan page and sharing some of these pictures from the photoshoot.
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