Adidas is all in - Women's F/W 11 campaign video

The All Adidas campaign was launched in March 2011 with the core message of "adidas is all in".  It was mainly to bring together and showcase how adidas is involved in sports, dance, music, fashion, lifestyle.

Recently Adidas launched an advertisement with the top of women's crop in the world of sports, music, dance and fashion like tennis sensation and world number one Carloine Wozniacki, American singer Katy Perry,  Captain of Chinese volleyball team Wei Qiuyue, one of China's famous actress Li Bingbing, German DJ and electronic producer DJ BabyG, photographer, blogger and sneaker aficionado Sneakerqueen and dancers from Berlin's internationally renowned ballet institute Staatsballett Berlin.

Check out the latest video that was launched with the core message of "Adidas is all in" and crafted it to fit and elevate the women's brand, based on the concept of "those who dare."

The Adidas Mantra as per the campaign quoted in the site was:

ADIDAS MANTRA: WE ARE THE GIRLS WHO DARE.

When they say no, we hear go. We give everything we’ve got then go back for more. No doubts, no holding back, no giving in — from the court to the catwalk, the stadium to the street. Whatever the game, we play the same way. Heart over head, inclusion over ego. United by passion, we go all in.

Check out some of the pictures taken during the video shoot of this Adidas advertisement...

 

 Denmark's women's tennis world number one Caroline Wozniacki

 

World Number 1 women's tennis player Caroline Wozniacki

 

Caroline Wozniacki during adidas women's f/w 11 campaign videoshoot 

 

Katy Perry during the Adidas is all in campaign videoshoot

 

American singer-songwriter Katy Perry

 

Captain of the Chinese women's volleyball team Wei Qiuyue

 

Wei Qiuyue of just 20 years - youngest Chinese women's volleyball captain

 

Chinese volleyball captain Wei Qiuyue during the adidas video shoot

 

One of China's most famous and celebrated actresses and singer Li Bingbing 

 

Li Bingbing during Adidas videoshoot

 

Dancers from Berlin's internationally renowned ballet institute Staatsballett Berlin

 

Julia Schoierer, a.k.a. Sneakerqueen, is a photographer, artist, blogger and sneaker aficionado from Berlin, Germany

 

Berlin-based DJ and electronic producer Georgina Fernandez a.k.a. Baby G

Photo and video courtesy: adidas

These campaigns are a great way to encourage women and girls to come out and perform their best in their respective fields... Way to go adidas! what next :)

When Federer met Sachin - In Pictures

Last month's Wimbledon had one special moment... a rare moment to see two sports legends meeting...
Yes, I'm talking about the meeting between the Indian cricket maestro Sachin Tendulkar and tennis superstar Roger Federer at Wimbledon on 25th June, 2011.

Here are some of the pictures that I collected from various internet sources of this rare meeting between two legends - Cricketing legend Sachin Tendulkar and tennis legend Roger Federer - two of my favourite sportstars.
I was so happy seeing them together that I've got one of these pictures as my desktop wallpaper :)

 

Sachin Tendulkar meets Tennis star Roger Federer at Wimbledon 2011

The Indian legend who is regular at the Wimbledon Championships every year, shared a few thoughts with the Swiss master Roger Federer during their brief meet on Day 6 of the Championships in London.
Later, Sachin went to watch Federer, who defeated Argentina's David Nalbandian in their third round match.

 

Indian cricket little master Sachin Tendulkar at Wimbledon with Roger Federer

 

 Sachin Tendulkar in an animated conversation with Roger Federer at Wimbledon 2011

Federer has confessed in the past that he loves playing cricket during his spare time (wow tht must be to please Sachin :D)

"I like playing cricket for enjoyment, but I don't think I could have made a living out of it", Federer quoted.

Tendulkar's love for tennis is also common knowledge to everyone and he makes it a point to be at Wimbledon every year. The little master was a big fan of John McEnroe and used to wear a head band like the American. He had also revealed that he loves to play tennis whenever he gets the time.

"For me as a kid the choice was between tennis and cricket and I feel that I didn't make a bad choice. Though, I still love tennis and watch it whenever I get time", Sachin said.

 

Cricket star Sachin Tendulkar involved in an animated talk with tennis player Roger Federer on Day Six of the Wimbledon Tennis on June 25, 2011 in London, England

 

Roger Federer and Sachin Tendulkar pose for the shutter bugs at Wimbledon 2011

 

Sachin Tendulkar tweets about meeting Roger Federer at Wimbledon Royal Box

Tendulkar was also spotted in the Royal box on Centre Court with his wife Anjali, as he witnessed the match between Australia's Jarmila Gajdosova and world No.1 Caroline Wozniacki. He watched the world No 1 effortlessly outclass the Australian 6-3, 6-2 in their third round encounter.
Sachin also met the women's tennis legend and former multiple Wimbledon women's champion Martina Navratilova.

 

Sachin Tendulkar in a conversation with former women's tennis legend Martina Navratilova during Wimbledon 2011

 

Sachin Tendulkar with wife Anjali at the Wimbledon Royal box watching Wimbledon action with former women's tennis icon Martina Navratilova (in the back)

Hope these legends keep playing and give us many more glorious victories :)

Uruguay wins 15th Copa America - Pictures

Uruguay won the Copa America for a record 15th time after beating Paraguay 3-0 on Sunday the 24th of July, 2011.  Two goals by Diego Forlan and another from Luis Suarez took them to an easy victory over Paraguay in the finals held at Buenos Aires, Argentina.

Uruguay won record 15th Copa America title beating Paragual 3-0

The victory gives Uruguay its first Copa America title since 1995. The small country of 3.5 million also reached the World Cup semifinals a year ago, surpassing the performance of continental powerhouses Brazil and Argentina.

 

Diego Forlan kisses the Copa America cup 2011 after he scored a couple of goals in the finals

"This has been a lot of work, going back many years," Forlan said. "It's been a job of doing things well and it's yielded results."

 

Luis Suarez won the Most Valuable Player award of Copa America 2011

Uruguay striker Luis Suarez, who scored the first goal in the 3-0 Copa America final victory over Paraguay was named the tournament's best player.  The 24-year-old Liverpool striker scored four goals in the tournament and was voted the most valuable player.

 

 Uruguay players celebrate Copa America victory with the trophy

 

Diego Forlan - Uruguay's talisman celebrates one of his two goals he scored in the finals

 

Diego Forlan celebrates with his team mates after Uruguay won Copa America cup

Copa America 2011 Honours:

Champions: Uruguay
Runners-up: Paraguay
Third place: Peru

Best player: Luis Suarez (URU)

Top scorer: Paolo Guerrero (PER) - 5 goals
Best goalkeeper: Justo Villar (PAR)
Best young player: Sebastian Coates (URU)
Fair play trophy: Uruguay

 

 Luis Suarez and other Uruguay players celebrate the Copa America victory

"This is not the most important thing in the world, but it is very important for the Uruguayans," Uruguay coach Oscar Tabarez said. "It allows us to be united."

I really like this team a lot. They play as a team and play to their strengths and with my most favorite soccer player currently Diego Forlan playing in this team, I do hope this team wins more n more laurels.