Thursday, August 4, 2011

Adidas is all in - Women's F/W 11 campaign video

The All Adidas campaign was launched in March 2011 with the core message of "adidas is all in".  It was mainly to bring together and showcase how adidas is involved in sports, dance, music, fashion, lifestyle.

Recently Adidas launched an advertisement with the top of women's crop in the world of sports, music, dance and fashion like tennis sensation and world number one Carloine Wozniacki, American singer Katy Perry,  Captain of Chinese volleyball team Wei Qiuyue, one of China's famous actress Li Bingbing, German DJ and electronic producer DJ BabyG, photographer, blogger and sneaker aficionado Sneakerqueen and dancers from Berlin's internationally renowned ballet institute Staatsballett Berlin.

Check out the latest video that was launched with the core message of "Adidas is all in" and crafted it to fit and elevate the women's brand, based on the concept of "those who dare."

The Adidas Mantra as per the campaign quoted in the site was:

When they say no, we hear go. We give everything we’ve got then go back for more. No doubts, no holding back, no giving in — from the court to the catwalk, the stadium to the street. Whatever the game, we play the same way. Heart over head, inclusion over ego. United by passion, we go all in.

Check out some of the pictures taken during the video shoot of this Adidas advertisement...

 Denmark's women's tennis world number one Caroline Wozniacki

World Number 1 women's tennis player Caroline Wozniacki

Caroline Wozniacki during adidas women's f/w 11 campaign videoshoot 

Katy Perry during the Adidas is all in campaign videoshoot

American singer-songwriter Katy Perry

Captain of the Chinese women's volleyball team Wei Qiuyue

Wei Qiuyue of just 20 years - youngest Chinese women's volleyball captain

Chinese volleyball captain Wei Qiuyue during the adidas video shoot

One of China's most famous and celebrated actresses and singer Li Bingbing 

Li Bingbing during Adidas videoshoot

Dancers from Berlin's internationally renowned ballet institute Staatsballett Berlin

Julia Schoierer, a.k.a. Sneakerqueen, is a photographer, artist, blogger and sneaker aficionado from Berlin, Germany

Berlin-based DJ and electronic producer Georgina Fernandez a.k.a. Baby G

Photo and video courtesy: adidas

These campaigns are a great way to encourage women and girls to come out and perform their best in their respective fields... Way to go adidas! what next :)

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